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President Garden

Corporate identity for a landscape design studio and plant nursery

It was necessary to develop an identity for a landscape design studio, including a logo, business cards, and letterhead. We took into account all the client's wishes and paid special attention to modern trends in order to create an aesthetically attractive and professional image of the studio.
We created a modern and minimalistic corporate identity for the President Garden studio. The phases of the work were research, consideration of the client's wishes, conceptualization, design and iteration, testing and presentation, and implementation by providing the client with the necessary files and support.
Font family
This geometric grotesque fit perfectly with the visual style of the studio, and was used in the logo, as well as prescribed in the guidelines. The rounded shapes and regular geometry of the letters create a modern and relevant visual image.
While working on the project, we developed a large number of options for the studio logo
Color palette
The signature colors were carefully selected and included shades of lettuce and emerald, which symbolize nature and landscaping. Dark charcoal was introduced as an additional color to create a contrast with the main shades.